The crew
Meet the Mascots
Four friends from Madrugada Village, each with their own story, personality, and love for the quiet hours before sunrise.
Fox
Ollie
The Explorer
"Every corner of the village holds a new discovery."
Curious, adventurous, and always ready for the next journey. Ollie is the first one out the door before sunrise, camera in hand and map tucked under his arm.
Loves
Favorite item
A sturdy field notebook and a reliable pen
Rabbit
Nena
The Gardener
"Every flower starts as a tiny seed. Every beautiful idea blooms with time."
Patient, nurturing, and endlessly creative. Nena tends to her garden with the same care she gives to every handwritten letter and carefully decorated journal page.
Loves
Favorite item
Floral sticker sheets and a soft-cover journal
Turtle
Ivy
The Adventurer
"Every journey begins with a little curiosity. Every memory starts with a moment."
Steady, thoughtful, and full of wonder. Ivy carries her whole world on her back — maps, books, and a camera always at the ready to capture the beauty in every moment.
Loves
Favorite item
A travel journal and a set of fine-tip pens
Giraffe
Tito
The Shopkeeper
"The perfect notebook can inspire a new idea. The right pen can tell a beautiful story."
Warm, knowledgeable, and deeply passionate about quality. Tito arrives at the shop before sunrise every day, carefully selecting every item that earns a place on the shelves.
Loves
Favorite item
A beautifully bound leather notebook
Find Your Favorite
Each mascot has their own favorites in the shop. Explore the collection and find the pieces that speak to you.
Shop the Collection